People Who Perform - The Real Estate Careers Podcast
The real estate industry plays a major role in Canada's economy and offers some of the most interesting and rewarding careers paths available. Each episode, we bring you conversations from business leaders and up and coming stars in the real estate industry in Canada. Our guests share their unique career journeys, passions and advice on what it takes to be successful in this industry. If you’re passionate about real estate and want to learn more about what it takes to be successful, then this podcast is for you!
People Who Perform - The Real Estate Careers Podcast
Barrett Sprowson: Navigating Market Cycles with Data & Experience
In this episode, host Richard Costello welcomes Barrett Sprowson, Senior Vice President of Sales and Marketing at Peterson, to discuss how sales leaders can navigate challenging market cycles with data-driven strategies and leadership experience.
Barrett has been at the forefront of real estate sales and marketing in Vancouver, with a track record of $2 billion in revenue and 3,500+ units sold. With experience spanning resort, luxury, and high-density urban developments, he brings a unique perspective on how market cycles shape sales strategies, pricing, and product development.
Key topics include:
- Data-driven sales strategies – How analytics inform pricing, floor plans, and marketing.
- Adapting to challenging markets – Lessons learned from market downturns and recoveries.
- The power of pre-sales – Why they matter and how to succeed when sales slow.
- Leadership through uncertainty – Building and maintaining high-performing sales teams.
- Real estate market trends – What today’s shifts mean for buyers, developers, and sales teams.
- Experience across market cycles – How past challenges shape today’s best strategies.
Tune in to hear Barrett’s expert insights on leading sales and marketing through market cycles with data and experience.