David Merklinger | A Passion for Change in Real Estate Marketing

Nicola Denning-Millar connects with Dave Merklinger.

Dave is an innovative SVP Marketing and Sales professional who has worked on both the agency and the client side and prides himself on trying to do things differently. He has been involved in many award-winning campaigns and loves to develop business strategy and delve into the psychology of buying and selling Real Estate.  He’s a self-proclaimed “Nerd” -  is huge into tech, loves to problem solve, leads by empowering his team.

 In this episode, we cover a variety of topics including;

·      The Digital and Ecomm impact on the RE Landscape in Canada
·      How lifestyle and buyers’ habits impact how Developers design their products
·      Interest rate hikes and upcoming predictions for 2023
·      Best times to purchase a home
·      Real Estate Marketing trends and their impact on home-buyer decisions
·      Location! Location! Location! How to make a remote area an attractive ‘destination’
·      How best to connect to buyers throughout their purchasing journey to deliver a consistent customer service
·      Successful launches and the importance of the four “P’s”
·      Empowering your staff by given them the “Why?!”
·      Advice and perks for anyone embarking on a career in RE S&M